Jeg hjelper deg med å finne, forstå og formidle det som betyr mest for brukerne dine. Med analyse og innsiktsbasert rådgivning bidrar jeg til løsninger som gjør komplekse prosesser enklere og mer effektive. Klar for å lære mer?
Someone said: First we shape our tools, then they shape us.
Excel is an excellent tool for long-term planning in a low-res perspective in a rigorous | unflexible manner.
Word is good for producing longstanding documents that dictate the solutions long after the problems were forgotten.
Powerpoint is a great helper when you want to persuade or put your foot in the door. And many gatekeepers require a deck to say yes.
We all want fixes. We want simple solutions. We want someone to take away our worries.
But we do not want or need to understand how.
Because once we understand how, the magic disappears. The emperor has no clothes. It was a trick.
And the belief in magic keeps us going. It motivates us to look for the next technological fix. We all want to believe.
The user doesn’t exist. No one conforms to this abstraction. Yet, it is useful.
Many discussions on design revolve around simplicity: How can we make this feature easier to understand, how can we make this product more intuitive, how can we simplify this design?
Adding multiple user types increases the number of factors exponentially. Complexity and competing priorities appear as a result.
Successful products are strategically mono-dimensional. The interesting question is not: How many personas do we need?